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| Coco Chanel |
In
the essay of The Evolution of Fashion Design the historical movements of
Modernism, Postmodernism and Contemporary design will be discussed. Trends
varied and changed overtime, from elegant dresses which were a simple design
for a woman’s silhouette (Chanel), to punk style were style of clothing was
oversized with too much unnecessary detailing. Fashion/ style then became
contemporary, exaggerated the woman’s silhouette and mixed mediums to created
innovated garments.
Coco
Chanel, an elegant and classic style (modernism). Chanel used a form of
straight lines and comfort as function when it came to the garments. Chanel’s
style was designed to make women feel elegant, important and beautiful in the
garments. The use of hue of black because it is easier to accessorise black
with anything.
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| Vivienne Westwood |
Vivienne
Westwood , a casual, punk-rock style (postmodernism). Westwood’s fashion/style
is known for it’s messy cuts, oversized and dark colours, repetition of
detailing forming a different silhouette. The function of the garments is to
feel free and comfortable. The fabric used is to hold the design of the garment
in place(leather, cotton and wool) to avoid easy wrinkling and yet easy to
manipulate.
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| Alex McQueen |
Alexander McQueen, this style is complex and known as the current trend
(contemporary). McQueen used manipulates the human body form by using mixed
mediums which are not necessarily comfortable form of function. The aim is to
show innovation and futuristic garment possibilities and to catch a human’s eye
from an artistic perspective. McQueen uses 3- dimensional shapes to design
haute couture garments which are not prêt-a-porta(ready-wear), meaning they are
only meant for ‘show’.
Chanel, Westwood and McQueen(modernism, postmodernism and contemporary)
are relevant to their period because in 1926 Chanel introduced the style of
simplicity, encouraging women to fall in love with themselves by designing
simplicity and elegance and making it an eye catcher. In 1977 Westwood made
sure the world knows that imperfection is beautiful, designing garment that
were unapologetic and strong. Incorporating that power comes in different
forms, sizes, colour and shapes. Westwood’s messy cuts and oversized garments
became an evolution of art. And in the 2000s, McQueen’s style took the universe
by storm. McQueen’s style represents the future, it uses various mixed mediums
to create ‘a beautiful mess’. The aim is not to function, the aim is to create
hype and send out a strong message that fashion or style does not necessarily
mean something you wear to look good. Fashion or style means something that
makes a statement and tells people who you are without uttering a single word.
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